Exchange 2013 cu21. The most important thing when you get ready to send your emails is to make sure your images look great. Good SVG usage scenarios are: logos, icons, illustrations, drawings, etc. Or are you looking to subscribe to one of our podcasts, Convince & Convert, LLC Global HQ 885 S. College Mall Road, #376 Bloomington, IN 47401, Content Marketing Consulting and Social Media Strategy, The Ultimate Guide to Email Design Best Practices for Marketers. However, the problem with large email attachment is a bit more involved than setting an upper limit on your Exchange. Regardless of the photo editing software that you’re using, you almost never need to export images at 100% (in the quality slider). Let Exclaimer help. Before diving into image-specific testing tools, know that you can gain a lot of insights from these two popular website speed testing tools: Google PageSpeed Insights and GTmetrix. Do I need to size images in three (or more) different ways for people on different size devices? What Is the Maximum Email Signature File Size? Only pixel dimensions matter on the web, you can ignore DPI. There are a bunch of great plugins that do a lot of work for you, automatically. Even though email design is one of the most underrated aspects of the email marketing process, the impact email design can have on the success of a campaign is immense. Other sites use a slideshow that still takes the entire width of the page, but that’s shorter in height (leading to an aspect ratio of around 3:1). That’s why it’s important for you to manually determine the right dimensions for your images (see part 1). This guide is only focused on website images. Read my full story to see who I am and what I stand for. The team behind ShortPixel did a quick study on over & thousand images and concluded that removing EXIF data leads to files that are 8.5% smaller. Find out how we have helped organizations from higher education to entertainment, non-profit and Fortune 1000 brands. and use web fonts (as opposed to overlaying text in images), CDN usage can further improve load speeds, but be mindful of the, WebP image delivery is slowly becoming the norm, so make sure the site automatically generates and sends WebP image versions to compatible browsers, Lazy loading images is a must (see the “4. Having menus can be one of the best ways to allow users to browse across various products or service categories right within their inbox. Too many blocks can be detrimental to your sender reputation. The pitfalls of this feature lie in the possibility of pseudo-signals, causing discrepancies in open rate values and reduced engagement. Then do some experimenting and choose a compression level that you’re comfortable with. (function() { var qs,js,q,s,d=document, gi=d.getElementById, ce=d.createElement, gt=d.getElementsByTagName, id="typef_orm", b="https://embed.typeform.com/"; if(!gi.call(d,id)) { js=ce.call(d,"script"); js.id=id; js.src=b+"embed.js"; q=gt.call(d,"script")[0]; q.parentNode.insertBefore(js,q) } })(). PNG, SVG, and GIF formats can work well in such cases. This is almost 4x smaller than the original photo with low compression. You must also outline the text if uploading an .EPS file. Let’s explore some tools you can use to optimize images for the web: If using WordPress, you’re in luck. Email marketers often fail to recognize the importance of headers and pre-headers in an email. Limit yourself to four or five sections for better visual emphasis, and include clear and appealing calls to action. Besides your photographic work, your website likely contains various other graphical elements: logos, small icons, banners, separators, video thumbnails, etc. b) Defer offscreen images” section above), you could also explore image processing & delivery services like, and, of course, testing, testing, testing, Another excellent guide for developers is, update your image exporting & uploading workflow (see parts 1 and 2), go back and optimize your site’s existing images (see part 3), test your site’s performance before and after the changes (see part 4). You'll get a free eBook (on photo website mistakes), many checklists and guides about improving your site's design and SEO, video recordings of website reviews, podcast interviews, and more. Should I let plugins automatically strip EXIF metadata from my images? Make sure you do not hide the unsubscribe button. If the image is used in a large slideshow, Wix generated a larger JPG image. Once you’ve figured out what pixel dimensions your images should have, you can start preparing them in your photo editing software of choice. Armed with all this image optimization knowledge, let’s now review your site’s performance to see where you stand. What about image sizes for social media sites? Test and re-test your site’s speed. Loading all the other ones (lower down the image) can be delayed until other critical site resources have finished loading. Hackers can still get access to your original-sized photos from your site’s source code or by taking screenshots on your site. Alternatively, a nifty little tool that can quickly analyze and compress your already-published photos is Image Optimization Tool (by WebsiteToolTester), the process is quite simple: 1. Here are some popular image optimization WordPress plugins: Out of all of them, I currently recommend ShortPixel for their great features & customer support: A free account with them gives you a decent monthly quota, and you can get a premium plan to allow optimizing many more images per month if you need to. Rise 360 uses cutting-edge image compression that reduces file sizes of your uploaded images with virtually no loss of quality. Here’s a video I created on how to configure the ShortPixel plugin settings: You can also pay a one-time fee to get a bunch image optimization credits (useful when using their bulk optimizer to go through your existing Media Library). A sizeable 50 percent of users open their email on smartphones, and the number increases to 67 percent when taking into account mobile devices in general, making it all the more important to design emails that are responsive for greater reach. Harnessing open data and analyzing industry-wide email open trends is crucial to refining the design strategy for your email marketing initiatives. With the advent of the mobile revolution, more and more users are using Apple devices to access their emails. How to determine the correct image dimensions for your website, b) Gallery images (and thumbnails that enlarge in a lightbox view), c). Blurred logos, images, and icons in your emails are passé. If you're finding that your photo uploads are taking longer than normal, follow these troubleshooting steps. This makes optimization of marketing emails for wearable technology viewing environments all the more important and a strategic decision for businesses nowadays. A cleaner method for WordPress site owners is to use the free “Enable Media Replace” plugin to overwrite old images. Make sure your photos are correctly sized based on your page usage (see part 1 of this article). Watermark your images to further prevent people from re-using them. Tracking user (subscriber) behavior and understanding their engagement patterns can be integral to creating and making design adjustments engage, convert, and maximize ROI for your business. If they’re too soft, you might need to apply some output sharpening (low, standard or high) when exporting them: 2. Along with adding a link to an online version of your email, snippet text is one of the most popular trends at the moment, as many email clients like Gmail, Outlook, and the iOS mail app allow you to show snippet or preview text (usually limited to 100 characters or less). Compress JPG images to a lower quality. Using the wrong file type. If you are using an image, it’s important to provide fallback color and alt-text for the image. Choosing something like 60 or 70 gives you good-enough quality for much smaller file sizes (sometimes you can see a 5:1 reduction in file size without any perceived quality loss). And with half of your visitors likely using a mobile device, delivering optimal image file formats & sizes is critical. (Left) Responsive Email with Media Queries, (Right) Responsive Email without media queries (for Gmail). Designing the perfect email isn’t just about finding the right images and colors for the message you want to deliver to your subscribers. Fixing this issue is relatively simple. Uploading new (similar) images can also get out of control quickly, over-crowding your site’s Media Library. If you’re creating images for fluid emails, make sure they can scale up to 599 px. Set a smaller maximum dimension for your images. Start uploading the images to your Media Library. A weekly dose of the trends and insights you need to keep you ON top, from Jay Baer at Convince & Convert. Your website platforms should do that automatically for you. Click to download the optimized images (as a ZIP archive) that you can replace the old images with. (source). Again, the goal is to limit the image usage possibilities for the “thieves”. Keep in mind that it’s always a best practice to keep the most important text above the fold, or where your reader can see it without scrolling further. So we took the image again at a medium compression rate and as you can see below, the quality looks good now and the file size is 151 KB, which is acceptable for a high-resolution photo. Values below 70 to 75 results in significant image quality degradation. In this detailed guide, I’ll teach you everything you need to know about sizing and compressing images before uploading them to your website, what tools to use, how to test your site’s speed, and much more. For single column templates, your images should be no wider than 600 pixels (an email template’s width). But what you can do is use a plugin that can generate WebP images and then automatically deliver them to compatible browsers: Google determined that your image file sizes could be smaller, even with a pixel-perfect lossless compression. This all sounds too complicated. Follow email design best practices that suggest emails should be designed for 320 and 480 pixel view. Responsive emails are great if your user base views emails in native apps on Android and iOS. In this first part, we will talk about multi-stage builds, because that’s where anyone should start if they want to reduce the size of their images. Also, these platforms prevent image theft by automatically resizing images to a smaller size when displayed on the web. If you notice your image quality is distorted, check the file type of your image. The resolution of an image dictates its clarity. Otherwise, your hard-earned traffic decreases, and your Google rankings eventually drop too. Menus require mobile native app support. When getting started with containers, it’s pretty easy to be shocked by the size of the images that we build. Add line breaks every 60 characters in your plain text emails to increase legibility. Leave a comment below (after checking the FAQ section) and share your insights! If the majority of your subscribers are third-party app users, try using a single column layout instead of two or more columns, as, Follow email design best practices that suggest. (source: Google Web Fundamentals – Image Optimization). The site will now automatically compress your images. Simply use a good image optimization tool (like the ones mentioned throughout the article) to handle the image compression for you, at the quality level you’re comfortable with (“lossless” for photography perfectionists, “lossy” for everyone else). If you needs attachment size increase up to 40 MB, you can just go to increase the size. While the browser is responsible for resizing the image to fit its container, it still has to download the full file from the server, taking up more time and bandwidth. Both of these formats are new, and unfortunately are not (yet) universally supported by all browsers, but they can nonetheless provide significant savings for newer clients – for example, on average, WebP delivers a 30% filesize decrease over a comparable JPEG image.” (source). Using social icons is one of the easiest ways to integrate your social media marketing with your email campaigns. The first is using a very low compression rate, which results in the highest quality (but larger file size). And what file formats should you use? In other words, a 60 x 60 pixel image is reduced to 40 x 40 pixels. However, while using pixel art, ensure that you scale the images accordingly for smaller devices. For a single image I would say it doesn't really matter... if you have multiple images you're fitting into a template, I'd say CSS. File Types: PNG files are best but the launcher also accepts other types of image files. Specify the image height and width for all images, and be sure to preview your emails on both mobile and desktop before sending. With brands steering their way through cutthroat competition and consumers always on the move, targeting and engaing your customers has evolved beyond merely creating responsive emails. Make sure that images are scaled down before you put them into your signature. First of all, follow these vital web image size standards: Beyond those guidelines, here are 3 different strategies for optimizing website images, depending on your level of involvement: For photography-specific platforms like PhotoShelter or SmugMug, no action is needed. since there was a precedent, those in the know would make a request to increase their attachment sizes just coz the other guy have higher limit than them. A best practice to keep in mind when creating your email signature is that you should only use common image formats like PNG or JPEG. Or do I need to work on my entire site? Always use an image optimizer tools/plugins (usually using a lossy method – not lossless). Then use the element selector tool in the toolbar and hover over the image or content area you’re interested in: In this example, the column above needs an image of at least 585 pixels in width. There’s no shortage of theories as to what to write and what not to write in subject lines, but what actually matters is the domain reputation. The same decision-making applies to smaller images used as thumbnails (which don’t need to be enlarged). Plus, large images take a lot more time to upload and are slower to optimize. In this case, make sure you properly configure the plugin settings to only choose the thumbnail sizes that matter to your site. Both plugins have free tier options, you’re simply limited to a monthly quota. Different file types offer different … WordPress users, install either ShortPixel or Imagify, and configure it to: And then, using the plugin you just installed, do a bulk optimization of your past images. Thanks for reply, actually i knew that the increase of email attachment size in exchange, causing heavey load of Spam Emails, Also deley in message delivery. or better yet, use CSS effects wherever possible: filters and blending modes, borders, and outlines, shadows, rounded corners, gradients, simple animations, etc. Finicky email clients are just one of the many reasons why you should test your email code every time. Alt text (alternative text), also known as \"alt attributes\", “alt descriptions\", or technically incorrectly as \"alt tags,” are But how should you resize and compress your photos before uploading them to your site? Should I just delete them and upload new ones? Even though it seems obvious, make it a best practice to insert social icons into all your email campaigns, including: Image blocking is one of the biggest challenges for email marketers. It’s all about making your email alluring—there is no second chance to make a great first impression. Shortpixel’s “glossy” optimization offers a good compromise between image quality and file size, but you can switch to the “lossy” or “lossless” optimization levels as you see fit. Lowering file sizes while maintaining acceptable quality is the primary goal of optimizing images for website performance. For example, if you uploaded an 800px image and your blog template only displays it at, let’s say, 799px, the image will look very blurry. This features comes with its own limitations: Even though consumers are not really opening the emails, they will be counted as opened emails. I recommend NOT using Lightroom’s “Limit file size to…” option instead of the quality slider, because you could end up with some very pixelated images, because of how the JPG algorithm works. Depending on your specific site theme, and your image theft risk-tolerance :-), you can lower that number down to a more reasonable 1200 pixels on the longest edge (so 1200px in width for horizontal images, or 1200px in height for vertical ones, maintaining their original aspect ratio of course). If website performance is of utmost importance to you, here’s an overview of the “perfectionist” workflow: No. I recommend changing those defaults to suit your site’s template design. Interestingly enough, once the email file size was over 100KB, the number of spam filters that failed each email stayed the same. You start by preparing images on your computer at the right pixel dimensions and a compression level you’re comfortable with. Wix recommends uploading images of AT LEAST 3.000 pixels, should I do that? Here are the best practices for building a well-performing email in terms of size: Keep the email body from 15 KB to 100 KB. Here are some strategies for mitigating the risk of image theft: Keep in mind that these are all compromises: you’re increasing protection at the expense of visual impact. For example, compare these before and after images. Another significant addition to the footer that most marketers miss is a, “Why are you receiving this email?” line that will diminish chances of your emails going to spam folders. Whenever you try this same experiment with a regular photo (taken with your camera), JPG usually wins (by a lot). How are you optimizing your images? Email marketing best practices to guide your strategy. What Type Of File Should I Use When Embedding Images In Email? The recommended size for listing images is 2000px for the shortest side of the image, and a resolution of 72PPI.. Let’s take an individual blog post example: Using the methods described above, you can determine the actual width of the content area by measuring any paragraph of text, for example: Or if you already have images, you can determine what size they’re being resized to by the browser: Alternatively, you could use a browser extension like View Image Info (properties) to get that same info: Armed with that knowledge (825 pixels in this example), you can now double that size to take into account retina screens (so 1650 pixels in width here). Not talking about SEO filename conversions (using keywords in the image file names, like “alaska-northern-lights.jpg), but about how to name different sizes of the same image file. File sizes: Depending on the use of the image follow these guidelines for optimal file size: For background images try to keep the file size around or below10KB. When it comes to email marketing, graphics and imagery should define content sections clearly. Similarly to menus or accordions in email, flip works wonders to engage more mobile users. Use this option only when you truly know what you’re doing. At the very least, use a plugin like Resize Image After Upload or Imsanity (if using WordPress) to take care of resizing for you, and also do a bulk resize of all your previously uploaded images while you’re at it. Photos with more color and finer details (like trees/foliage) often naturally have larger file sizes, and setting a hard limit can result in over-compression. WebP appears to be the “winning” image file format of the future, and many optimization plugins (listed below) have started supporting it: they can help you automatically generate WebP versions of your images and then automatically deliver them to compatible devices. The email signature picture size used as a banner should have a max-width of 700 pixels, and a max-height of 100 pixels. The fastest and easiest way to see your email file size is… to use Litmus! 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