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Download Notes of Macroeconomics – COST AND MANAGEMENT ACCOUNTING | Course No. xref
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����I�( <> <> <> <> /Metadata 327 0 R MY ACCOUNT LOG IN; Join Now | Member Log In. endobj /ToUnicode 309 0 R <> <> <> << /Name /PStyle2 Bachelor in Business Studies (BBS 3rd Year) is indeed a challenging course for the students.“Challenging” in the sense that most of the students are deprived from the qualitative notes endobj Fundamentals of Business-to-Business Marketing 2011 , book: Author: Ross Brennan, Louise Canning and Raymond McDowell; Edition: 2; Editor: SAGE Chapter 1: Business-to-Business markets and marketing Introduction Lying behind every consumer purchase in a modern economy there is a network of business-to business transactions. 0000000616 00000 n
/Length 8210 Download Notes of Human Resource Management – << >> /CIDSystemInfo <> /StemV 0 : MGT 212. 4. /XObject0 6 2 R /XObject1 21 0 R >> >> /FontSize 13.666 /CapHeight 0 /Name /F4 endobj /Resources 3 0 R Helpful? [MKTG101] All Notes A complete set of MKTG101 lecture notes is in this pdf file. /FontDescriptor 11 0 R /FormType 1 3) Precision of targeting, meaning how accurately you will reach your target market. 2 0 obj ÿØÿà JFIF ` ` ÿÛ C /Leading 1.2 0000002624 00000 n
LOGO MARKETING LECTURE NOTES Dimitris Drosos Lecturer Technological Education Institute of Piraeus Business School Management Information System & New /Subtype /Type1 /BaseFont /Calibri (Sundar) Balakrishnan Balakrishnan S #2 What is Marketing? /CapHeight 0 /BaseFont /Calibri,Bold Process by which individuals and groups obtain what they need and want through creating and exchangingproducts and value with others. /Name /PStyle6 >> DEFINITION OF ADVERTISING "Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media." /BaseFont /Times-Bold /Type /Catalog endstream /Encoding /Identity-H >> << /Type /Para << Marketing as a company function. In everyday life, people come into contact with many different kinds of advertising. Follow Twitter. /EndIndent 0 /Parent 330 0 R /StartIndent 0 /TextAlign /Start /TextIndent 0 >> /Encoding /WinAnsiEncoding xœ�•Ko1Çïş>&R;øı¨¢Hm Qzi*E=Ğe�›‚ùø�…$�ÚÊ’ñ�µÿó°Çf¿™ }*h.°½¢±[¬æ¬7xNW÷i”jÁ§+Î儵q;¡$œşªHÔŞ”¾ûù«®’äı–İbà‚C £ ÚDn ÍçÌXB¿à#3İÀeP€5ê
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/Flags 32 Advertising reaches people through varied types of mass communication. /ItalicAngle 0 /FontBBox [-502 -307 1240 963] Fundamentals of Marketing (LUBS1860) Uploaded by. /CIDToGIDMap 307 0 R 56 0 R 58 0 R 60 0 R 62 0 R 65 0 R 67 0 R 69 0 R 71 0 R 73 0 R 75 0 R 77 0 R /W 310 0 R /DescendantFonts [12 0 R] /DescendantFonts [15 0 R] /Type /FontDescriptor Share. Fundamentals of Marketing - Chapter Summary. The covers are showing minor wear, but considering the book is 69 years old, they look pretty good. 0000005896 00000 n
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